Keratin Treatments

Keratin Complex Hair Therapy

Keratin Treatments come in all shapes and sizes on today’s market. Unfortunately, it is hard to understand exactly what you are getting. Many formulas contain Formaldehyde which can be dangerous both to the customer and stylist. We do NOT use the Brazilian Blowout or M and M products which contain those products. Below we have listed one manufacturers testing results on their product from Dow Chemical. Be sure to quiz the stylist and ask for the MSDS sheets which are required to be kept in the all salons by OSHA. Keratin complex treatment is a salon process used to straighten hair. It involves infusing the hair’s cuticle with keratin, the protein that is the building block of hair, nails and the epidermis. Product experts claim keratin complex treatment eliminates frizz, along with the curl, leaving hair looking healthier.

The Keratin treatments we use are actually good for your hair. Here is the process:

Keratin Smoothing

This service is only available in Salons and is administered by specially trained stylists in the Keratin Complex Hair Therapy by Coppola methods, standards and equipment.

This treatment will take approximately two hours, depending upon hair length and texture. It works on all hair types and can be used on chemically and color treated hair.

The Keratin Complex Hair Therapy by Coppola smoothing system conditions and shines the hair by infusing Keratin deep into the cuticle of the hair. The result of this process is that each strand of hair has had natural keratin buffered with our unique patent-pending process to restore natural keratin into the hair cuticle.

This smoothing system will eliminate up to ninety five (95) percent of frizz and curl from the hair. Testimonials from our clients are that their hair is more manageable and easier to maintain, cutting your drying time by up to 50%, reducing daily styling time, hair is more manageable. For many, this is truly a life changing experience! It will rejuvenate the hair, giving it the soft, silky feel that everyone is raving about.

Further, the therapy encases the hair follicle with a keratin bond to promote healing and helps keep the toxins in the environment, such as smoke, pollution and ultraviolet rays, from entering the hair.


October 1, 2010 – There is considerable confusion regarding keratin treatments and the use of formaldehyde specifically and aldehydes in general. In light of recent publicity regarding this issue it is important to present factual information regarding Keratin Express so Salons and Stylists can make an informed decision regarding the use of our product. It has always been the intention of Keratin Express to be as transparent as possible regarding what is in our product, which is why we are one of the only companies in this category that list every ingredient on our bottles and on our MSDS sheet. Like virtually all keratin treatments, we use an aldehyde due to its ability to cross-link protein to the hair. Ours is named 1,5-Pentanedial, otherwise known as Glutaraldehyde. There are hundreds of aldehydes, ranging from those in many vanilla flavored products we consume all the way to formaldehyde and everything in between. An ingredient with the suffix “aldehyde” does not mean it is a form of formaldehyde. According to DOW Chemical, glutaraldehyde is “significantly different” in both chemical composition and toxicology to formaldehyde, “does not contain formaldehyde, nor does it release formaldehyde”. That said, aldehydes are known to be respiratory irritants, especially when exposed to heat, so precautions should be taken with clients or stylists who have a history of respiratory sensitivities, contact dermatitis, eye, nose or throat sensitivities, etc. Some people can react more than others to ingredients in these treatments, but when used as directed there is little or no reaction form the vast majority of clients and stylists. Always start with no more than 1 oz. or product, regardless of hair length and add more as needed after combing through. You want even distribution but do not want to saturate the hair. Be sure to blow-dry the product into the hair completely after processing and be sure to only do a single pass of the 450 degree iron, as more passes can burn off product. Keratin Express remains committed to the safety of Salons and Stylists and will continue to be factual and forthcoming in its information, ingredients, benefits and risks. Salons and Stylists have a right to be informed of what they are using so they can make an educated decision. Credentials: 2007 did hair for Lukas Rossi and the extensions for Supernova